ALL ABOUT GOOGLE ADSENSE

Developer(s)	Google
Initial release	June 18, 2003[1]
Operating system	Cross-platform (web-based application)
Type	Online advertising
Website	www.google.com/adsense

Google AdSense is a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience. These advertisements are administered, sorted, and maintained by Google. They can generate revenue on either a per-click or per-impression basis. Google beta-tested a cost-per-action service, but discontinued it in October 2008 in favor of a DoubleClick offering (also owned by Google).In Q1 2014, Google earned US $3.4 billion ($13.6 billion annualized), or 22% of total revenue, through Google AdSense.AdSense is a participant in the AdChoices program, so AdSense ads typically include the triangle-shaped AdChoices icon. 

Overview

Google uses its Internet search technology to serve advertisements based on website content, the user's geographical location, and other factors. Those wanting to advertise with Google's targeted advertisement system may enroll through Google AdWords. AdSense has become one of the popular programs that specializes in creating and placing banner advertisements on a website, because the advertisements are less intrusive and the content of the advertisements is often relevant to the website.

Many websites use AdSense to monetize their content; it is the most popular advertising network. AdSense has been particularly important for delivering advertising revenue to small websites that do not have the resources for developing advertising sales programs and sales people to generate revenue with. To display contextually relevant advertisements on a website, webmasters place a brief Javascript code on the websites' pages. Websites that are content-rich have been very successful with this advertising program, as noted in a number of publisher case studies on the AdSense website. AdSense publishers may only place up to three link units on a page, in addition to the three standard ad units, and two search boxes. This restriction is not applicable for premium publishers who work directly with account managers at Google.

Some webmasters put significant effort into maximizing their own AdSense income. They do this in three ways.

1. They use a wide range of traffic-generating techniques, including but not limited to online advertising.
2. They build valuable content on their websites that attracts AdSense advertisements, which pay out the most when they are clicked.
3. They use text content on their websites that encourages visitors to click on advertisements. Note that Google prohibits webmasters from using phrases like "Click on my AdSense ads" to increase click rates. The phrases accepted are "Sponsored Links" and "Advertisements".

The source of all AdSense income is the AdWords program, which in turn has a complex pricing model based on a Vickrey second price auction. AdSense commands an advertiser to submit a sealed bid (i.e., a bid not observable by competitors). Additionally, for any given click received, advertisers only pay one bid increment above the second-highest bid. Google currently shares 68% of revenue generated by AdSense with content network partners, and 51% of revenue generated by AdSense with AdSense for Search partners.^[8]

History

Google launched its AdSense program, originally named content targeting advertising in March 2003. The AdSense name was originally used by Applied Semantics, a competitive offering to AdSense and then adopted by Google after Google acquired Applied Semantics in April 2003. Applied Semantics was started in 1998 by Gilad Elbaz and Adam Weissman. Some advertisers complained that AdSense yielded worse results than AdWords, since it served ads that related contextually to the content on a web page and that content was less likely to be related to a user's commercial desires than search results. For example, someone browsing a blog dedicated to flowers was less likely to be interested in ordering flowers than someone searching for terms related to flowers. As a result, in 2004 Google allowed its advertisers to opt out of the AdSense network. Paul Buchheit, the founder of Gmail, had the idea to run ads within Google's e-mail service. But he and others say it was Susan Wojcicki, with the backing of Sergey Brin, who organized the team that adapted that idea into an enormously successful product. By early 2005 AdSense accounted for an estimated 15 percent of Google's total revenues.In 2009, Google AdSense announced that it would now be offering new features, including the ability to "enable multiple networks to display ads".In February 2010, Google AdSense started using search history in contextual matching to offer more relevant ads. On January 21, 2014, Google AdSense launched Direct Campaigns, a tool where publishers may directly sell ads. This feature was retired on February 10, 2015.

Types

AdSense for Content

The content-based adverts can be targeted for interest or context. The targeting can be CPC (click) or CPM (impression) based. There's no significant difference between CPC and CPM earnings, however CPC ads are more common. There are various ad sizes available for content ads. The ads can be simple text, image, animated image, flash, video, or rich media ads. At most ad sizes, users can change whether to show both text and multimedia ads or just one of them. As of November 2012, a grey arrow appears beneath AdSense text ads for easier identification.

AdSense for Search

AdSense for search allows publisher to display ads relating to search terms on their site and receive 51% of the revenue generated from those ads. AdSense custom search ads can be displayed either alongside the results from an AdSense Custom Search Engine or alongside internal search results through the use of Custom Search Ads. Custom Search Ads are only available to white-listed publishers.

Although the revenue share from AdSense for Search (51%) is lower than from AdSense for Content (68%) higher returns can be achieved due to the potential for higher Click Through Rates.

AdSense for video

AdSense for video allows publishers with video content to generate revenue using ad placements from Google's extensive advertising network. The publisher is able to decide what type of ads are shown against their video inventory. Formats available include linear video ads (pre-roll or post-roll), overlay ads that display AdSense text and display ads over the video content, and the TrueView format. Publishers can also display companion ads - display ads that run alongside video content outside the player. AdSense for video is for publishers running video content within a player and not for YouTube publishers.

Discontinued Types

AdSense for mobile content

AdSense for mobile content allowed publishers to generate earnings from their mobile websites using targeted Google advertisements. Just like AdSense for content, Google matches advertisements to the content of a website — in this case, a mobile website. Instead of traditional JavaScript code, technologies such as Java and Objective-C are used. As of February 2012, AdSense for Mobile Content was rolled into the core AdSense for Content offering to better reflect the lessening separation between desktop and mobile content. 

AdSense for domains

AdSense for domains allows advertisements to be placed on domain names that have not been developed. This offers domain name owners a way to monetize domain names that are otherwise dormant or not in use. AdSense for domains is currently being offered to all AdSense publishers, but it wasn't always available to all. On December 12, 2008, TechCrunch reported that AdSense for Domains is available for all US publishers. On February 22, 2012, Google announced that it was shutting down its Hosted AdSense for Domains program. 

AdSense for Feeds

In May 2005, Google announced a limited-participation beta version of AdSense for Feeds, a version of AdSense that runs on RSS and Atom feeds that have more than 100 active subscribers. According to the Official Google Blog, "advertisers have their ads placed in the most appropriate feed articles; publishers are paid for their original content; readers see relevant advertising—and in the long run, more quality feeds to choose from. AdSense for Feeds works by inserting images into a feed. When the image is displayed by a RSS reader or Web browser, Google writes the advertising content into the image that it returns. The advertisement content is chosen based on the content of the feed surrounding the image. When the user clicks the image, he or she is redirected to the advertiser's website in the same way as regular AdSense advertisements. AdSense for Feeds remained in its beta state until August 15, 2008, when it became available to all AdSense users. On December 3, 2012, Google discontinued AdSense For Feeds program. 

How AdSense works

• The webmaster inserts the AdSense JavaScript code into a webpage.
• Each time this page is visited, the JavaScript code uses inlined JSON to display content fetched from Google's servers.
• For contextual advertisements, Google's servers use a cache of the page created by its Mediabot crawler to determine a set of high-value keywords. If keywords have been cached already, advertisements are served for those keywords based on the AdWords bidding system. (More details are described in the AdSense patent.)
• For site-targeted advertisements, the advertiser chooses the page(s) on which to display advertisements, and pays based on cost per mille (CPM), or the price advertisers choose to pay for every thousand advertisements displayed.
• For referrals, Google adds money to the advertiser's account when visitors either download the referred software or subscribe to the referred service. The referral program was retired in August 2008.
• Search advertisements are added to the list of results after the visitor performs a search.
• Because the JavaScript is sent to the Web browser when the page is requested, it is possible for other website owners to copy the JavaScript code into their own webpages. To protect against this type of fraud, AdSense customers can specify the pages on which advertisements should be shown. AdSense then ignores clicks from pages other than those specified.

Abuse

Some webmasters create websites tailored to lure searchers from Google and other engines onto their AdSense website to make money from clicks. Such websites often contain nothing but a large amount of interconnected, automated content (e.g., a directory with content from the Open Directory Project, or scraper websites relying on RSS feeds for content). Possibly the most popular form of such "AdSense farms" are splogs (spam blogs), which are centered around known high-paying keywords. Many of these websites use content from other websites, such as Wikipedia, to attract visitors. These and related approaches are considered to be search engine spam and can be reported to Google. 

A Made for AdSense (MFA) website or webpage has little or no content, but is filled with advertisements so that users have no choice but to click on advertisements. Such pages were tolerated in the past, but due to complaints, Google now disables such accounts. There have also been reports of Trojan horses engineered to produce counterfeit Google advertisements that are formatted looking like legitimate ones. The Trojan uploads itself onto an unsuspecting user's computer through a webpage and then replaces the original advertisements with its own set of malicious advertisements.

Criticism

There have been numerous complaints reported about the difference in treatment that a publisher is receiving from China and India against one from others^. Due to alleged concerns about click fraud, Google AdSense has been criticized by some search engine optimization firms as a large source of what Google calls "invalid clicks", in which one company clicks on a rival's search engine advertisements to drive up the other company's costs.The payment terms for webmasters have also been criticized. Google withholds payment until an account reaches US$100, but many micro content providers require a long time—years in some cases—to build up this much AdSense revenue. However, Google will pay all earned revenue greater than US$10 when an AdSense account is closed and not disabled. On the other side Google bills its customers (API users for example) monthly, in increments as low as a few cents. Many website owners complain that their AdSense accounts have been disabled just before they were supposed to receive their first paycheck from Google. Google claims accounts have been disabled due to click fraud or forbidden content, but have offered no proof of this. An automated email is sent to the publisher's owner which offers no reasoning, or options but a link to file an appeal. In the email, Google states that "Because we have a responsibility to protect our AdWords advertisers from inflated costs due to invalid activity, we've found it necessary to disable your AdSense account. Your outstanding balance and Google's share of the revenue will both be fully refunded back to the affected advertisers. The revenue generated - whether legitimate or not - is taken, and all complaints are deferred.Google came under fire when the official Google AdSense Blog showcased the French video website Imineo.com. This website violated Google's AdSense Program Policies by displaying AdSense alongside sexually explicit material. Typically, websites displaying AdSense have been banned from showing such content.It has been reported that using both AdSense and AdWords may cause a website to pay Google a commission when the website advertises itself. In some cases, AdSense displays inappropriate or offensive ads. For example, in a news story about a terrorist attack in India, an advert was generated for a (presumably non-existent) educational qualification in terrorism. AdSense uses tracking cookies that are viewed by some users as a threat to privacy.Webmasters that use AdSense must place the appropriate warning in the privacy policy page.

^{Source : www.wikipedia.org}

Start Google Adsense

1.  Go to google web and choose link "Bussiness Solution"

 2.  Click link " AdSense"

3. Click the “Sign up now” button to enter your information. 

If you already have a Google account, you can enter your username and password, then click “Sign In.”

• To sign up, you’ll have to fill out the application form that Google provides. You’ll need to provide the website name, the URL, your contact information and your payment information.

 4.  Read the basic policies on the application form.

 5. Find the link for the “AdSense Program Policies” and click it. 

This will open a new window with the legal forms from Google. In order to qualify for the program, you’ll have to agree to post content that meets Google’s guidelines.

 6. Check the boxes next to each policy to agree to abide by each. 

You won’t be able to set up AdSense unless you agree. Keep in mind that by agreeing, you are entering a legally binding agreement with Google.

 7.Submit the AdSense Application : Ensure to fill the form 

 8. Finish the application and click " Submit my application"

 9. Wait for Your Acceptance Into the Program

Work on something else until you get the approval email from Google. Usually, you will get the acceptance letter within a couple of days.

• If you don’t receive an approval email in the specified time frame, you may want to contact Google. It’s possible there was an error on your application.

 Source : www.wikihow.com

Content policies

Prohibited content

Want to make sure your content is not violating AdSense policies? Check a detailed explanation and example of each of our content policies.

Adult content
Content that advocates against an individual, group, or organization
Copyrighted material
Drug, alcohol, and tobacco-related content
Hacking and cracking content
Sites that offer compensation programs ("pay-to" sites)
Sites that use Google Brand features
Violent content
Weapon-related content
Other illegal content

Content policies

Adult content

Publishers are not permitted to place Google ads or AdSense for search (AFS) search boxes on pages with adult or mature content. While we recognize that interpretations of adult or mature content may vary across countries and cultures, we hold all publishers accountable to the same content requirements so that we can ensure a safe and healthy global advertising ecosystem.If you’re unsure about whether or not something might be considered adult content, our general rule of thumb is this: if you wouldn’t want a child to see the content or you would be embarrassed to view the page at work in front of colleagues, then you should not place ad code on it.You can use Google Search with the site: search operator in your query to find content that may be in violation of the AdSense policies.

AdSense Tips: Keeping your site family-safe

Google AdSense Policies - Adult Content Overview

For more information about different types of adult violations, click on the links below:

Nudity and pornography Sexually gratifying content Fetishes and sexual aids Mail order brides, escort services, adult or sexual dating sites Adult links to external sites Adult search results Explicit text and extreme profanity Comment spam Sexual tips and health

Nudity and pornography

Google ads may not be placed on pages that contain nudity or pornography. Examples include, but are not limited to, pages with images, videos, or descriptions containing:

• pornographic images, videos, or games
• pornographic cartoons or anime (hentai/ecchi)
• nudity

Sexually gratifying content

Google ads may not be placed on content that is sexually suggestive and/or intended to cause sexual arousal. Examples of content that may be considered sexually gratifying include, but are not limited to:

• close-ups of breasts, buttocks, or crotches
• sheer or see-through clothing or lingerie
• strategically covered nudity (includes situations in which genitals are blurred out by camera)
• images of men or women posing and/or undressing in a seductive manner

Fetishes and sexual aids

Google ads may not be placed on pages that promote, sell, or discuss sexual fetishes, aids, devices, or enhancement tools.
A fetish may be an obsession or sexual desire in which gratification is dependent upon specific objects (diapers, food items, etc.), materials (leather, latex, etc), parts of a body (feet, toes, ears, etc.), or situations. Examples of types of fetishes and fetishistic practices may include, but are not limited to:

• bestiality, necrophilia, incest, and voyeurism
• role-playing, bondage, dominance and submission
• sadomasochism, snuff

Google may consider something to be a sexual aid, device, or enhancement tool if it is used for sexual pleasure and/or to improve sexual experiences. This includes, but is not limited to:

• sexual toys such as vibrators, dildos, personal lubricants
• penis and breast enlargement tools and/or medications
  Note: Certain medications used to treat conditions like erectile dysfunction fall under our prescription drug policy.

Mail order brides, escort services, adult or sexual dating sites

Google ads may not be placed on any sites offering adult or sexual services, dating, companionship or erotic massages. Examples include, but are not limited to:

• personal ads and/or sites for affairs and/or sexual encounters
• escort services
• mail order brides
• erotic massage services

Adult links to external sites

Google ads may not be placed on pages that provide links for or drive traffic to adult or mature sites.

Adult search results

Google ads may not be displayed on adult search results. Examples include, but are not limited to, search results pages for:

• search results pages for adult or mature term
• images or videos with adult keywords or tags
• user generated comments that are mature in nature

Explicit text and extreme profanity

Google ads may not be placed on pages with explicit text or extreme profanity. Examples include, but are not limited to, pages containing:

• erotic stories and/or descriptions of sexual acts
• sexual explicit jokes
• erotic or sexual forums, bulletin boards, and/or discussion groups
• sexual or profane terms in the URL
• crude language and/or excessive amounts profanity

Comment spam

Google ads may not be placed on pages containing any form of comment spam (including adult language). Examples of comment spam include, but are not limited to: random sentences and/or portions of sentences to forum posts that have been copied and pasted from other sources, random and/or nonsensical words, and phrases that are unrelated to the topic.
While we understand the challenges of monitoring user-generated content, we require publishers to monitor the pages upon which ad code appears. Please visit the user-generated content section of our Help Center for recommended solutions to police your content.

Sexual tips and health

Google ads may not be placed on content that provides tips regarding sexual performance or discusses some treatments of sexual health issues. Examples include, but are not limited to:

• advice about improving sexual performance
• discussions and/or images of sexually transmitted diseases
• sexual health advice related to pregnancy, childbirth, or family planning

Content policies

Required content

The DoubleClick cookie

The DoubleClick cookie is used by Google in the ads served on the websites of its partners, such as websites displaying AdSense ads or participating in Google certified ad networks. When users visit a partner's website and either view or click on an ad, a cookie may be dropped on that end user's browser.

My privacy policy

Your privacy policy should include the following information:

• Third party vendors, including Google, use cookies to serve ads based on a user's prior visits to your website.
• Google's use of the DoubleClick cookie enables it and its partners to serve ads to your users based on their visit to your sites and/or other sites on the Internet.
• Users may opt out of the use of the DoubleClick cookie for interest-based advertising by visiting Ads Settings. (Alternatively, you can direct users to opt out of a third-party vendor's use of cookies for interest based advertising by visiting aboutads.info.)

If you have not opted out of third-party ad serving, the cookies of other third-party vendors or ad networks may also be used to serve ads on your site, and should be disclosed in your privacy policy as well in the following manner.

• Notify your site visitors of the third-party vendors and ad networks serving ads on your site.
• Provide links to the appropriate vendor and ad network websites.
• Inform your users that they may visit those websites to opt out of the use of cookies for interest-based advertising (if the vendor or ad network offers this capability). Alternatively, you can direct users to opt out of some third-party vendor's use of cookies for interest-based advertising by visiting aboutads.info.

Because publisher sites and laws across countries vary, we're unable to suggest specific privacy policy language. However, you may wish to review resources such as the Network Advertising Initiative for guidance on drafting a privacy policy.

 

AdSense Optimization 

overview

Welcome to our best practices on AdSense optimizations. We've gathered together some of the top tips used by our AdSense specialists who’ve worked with publishers of all sizes. Now you can take advantage of these same tips to make your site and ad implementations more effective.
This section is structured so that you can view these tips in different ways:

Optimization best practices

• Blend, complement, and contrast

  Use these techniques to design ad styles that will be successful for your site.

• Maximize ad space with multiple ad units

  Be sure to see if three ad units is right for your site; it's also our policy limit.

• Most popular ad sizes

  Our most optimal sizes are 720x90, 336x280, 160x600, and the 320x100 mobile banner.

• Make sure your content flows

  The layout of your site is critical and ads play a part in how it’s structured. Think of your users and put ads below the header and in viewability.

• Lift the CPC

  Showing text and display ads can help boost revenue. If both work for you, opt in your ad units.

Advanced tips

• Explore your pages with AdSense for search

• Make the most out of limited space

• Experiment with A/B tests

• Get to know your scorecard

• Work with an AdSense Certified Partner

User experience guidelines

• 1. Focus on your users’ goals

• 2. Employ a clear structure to guide users

• 3. Ensure that users know what action to take on your site

• 4. Tailor your experience to your users’ situation

• 5. Turn casual visitors into loyal users

Search engine optimization tips

• Search Engine Optimization (SEO)

• Increase traffic

• Google-friendly sites

• Affiliate programs

• Webmaster Guidelines

• Webmaster Academy - step-by-step guide

Multi-screen guidelines overview

Welcome to the AdSense multi-screen guidelines. Our Multi-Screen Starter Guide is for publishers who want to learn why a multi-screen strategy is important, and how to start building immediately. Our Multi-Screen Implementation Guide is for those who have already built a multi-screen site, and provides monetization tips, user experience tips, and more on how to maximize your mobile audience. Let’s get started!

Multi-Screen Starter Guide Build your first multi-screen site: Why multi-screen? What are the common approaches? How to build a multi-screen site Get technical support from a multi-screen vendor

Multi-Screen Implementation Guide Grow audience and revenue from your multi-screen site: Monetization tips Mobile user experience tips Mobile search engine optimization tips

Tips

Most successful ad styles

Choosing the right ad styles can mean the difference between ads your users will notice -- and click -- and ads they'll skip right over. We've outlined a few strategies below that are designed to decrease ad blindness, the tendency for users to ignore anything that's separate from the main content of your site. By making these changes, you'll be making your ads more visible to users.

Blend, complement and contrast

Let's briefly define the three techniques you can use to design ad styles that will be successful for your site:

• To blend, make the background and borders of your ads the same color as the background of your page where the ad is placed. If your site has a white background and you don't want to spend a lot of time choosing ad colors, we recommend using our pre-designed Google default ad style.
• To complement, use colors that already exist on your site, but don't match the background and borders exactly where the ads are placed.
• To contrast, choose colors that stand out against the background of your site. Contrasting is recommended only for sites with dark background, so we suggest using an ad style with white background, white borders, and blue titles.

For most color techniques, we recommend using colors for your ad text and links that already exist on your site. For example, if the links on your site are all green and your text is black, use green links and black text in your ads as well. Since most users are accustomed to seeing blue links, you might also try using blue. In general, use common sense when choosing your ad styles. If your site's main colors are pastels, don't design ads that are all primary colors. Users won't click on ads that are visually offensive.
The color strategy you should use on your site varies depending on the ad placement and the color of the background where the ads are placed. Review the table below for a quick reference about which strategies we suggest will work well on your site:

	Ads within content	Ads adjacent to content
Light background behind ads	Blend	Blend or complement
Dark background behind ads	Blend, complement, or contrast	Contrast or complement

Most successful ad sizes

As a rule of thumb, wider ad sizes tend to outperform their taller counterparts, due to their reader-friendly format. Readers absorb information in "thought units," several words at a time. Wider sizes let them comfortably read more text at a glance without having to skip a line and return to the left margin every few words, as they'd have to with a narrower ad. If positioned well, wide ad sizes can increase your earnings significantly. The sizes we've found to be the most effective are the 336x280 large rectangle, the 300x250 medium rectangle, the 728x90 leaderboard, the 300x600 half page, and on mobile the 320x100 large mobile banner. Keep in mind that while these ad sizes typically perform well, you should use the size that best complements your pages. For more information about these ad sizes, see our guide to ad sizes. It's better to add one recommended ad unit than two smaller ad units next to each other.

Maximize ad space with multiple ad units

Multiple ad units can help optimize your performance by leveraging our large inventory of ads. You can put up to three standard AdSense for content ad units (this includes a maximum of one 300x600 ad unit, or similar sized ad), three link units and two AdSense for search boxes on each page of your site. Remember that the best way to measure the effect of multiple ad units is to examine the impact on your overall earnings. Multiple ad units may prove particularly successful for the following pages:

• Pages with lots of text, requiring users to scroll down the page.
• Forum or message board pages, particularly within threads.
• Pages where only smaller ad formats (such as the 125 x125 button) will fit.

Tip for maximizing multiple ad units: make sure that the ad unit with the best location on the page is the ad unit that appears first in your HTML code. This will help ensure that your prime ad real estate is occupied by the ads that place highest in the auction and will generate the most revenue for you. Find out how to define the first ad unit.

Increase coverage

Increase traffic to your site, while complying with AdSense policies.

• You can put up to three standard AdSense for content ad units (this includes a maximum of one 300x600 ad unit), three link units and two AdSense for search boxes on each page of your site.
  Multiple ad units can help optimize your performance by leveraging our large inventory of ads. In case of limited space we recommend placing link units.


• Place the ads on pages that receive the most traffic. Check our best practices for ad placement.

Introduction to AdSense for search

AdSense for search gives you and your users the following benefits:

• Provide search feature to your users for a better experience


• Monetize your search traffic by displaying ads.


• Use reports to help you understand user behavior.

For more detail on implementation, please visit "get Goghing with AdSense for search".

Improve AdSense for search performance

How do you place a search box on your website to get more traffic? We've put together this detailed list of optimization suggestions. Below are the most effective ones:

• Place the search box on the top bar or near the navigational menu.


• Design search boxes as large as you possible.


• Place them on the search results pages.


• On long pages with lots of content, put an additional search box at the bottom.

For more tips please visit "Chasing the perfect layout with AdSense for search" and "Optimizing your search box".

Custom Search Engine

Google Custom Search can let you harness the power of Google to create a customized search experience for your own website.

• Search one or more websites, or specific webpages.


• Host the search box and results on your own website.


• Customize the look and feel of the results to match your site.


• Add ads to the Custom Search Engine results.

For more details and implementation tips, please visit the Google Custom Search Engine site.

Make the most out of limited space with link units

If you want ad units that adapt to your site and your readers' interests, consider link units. Each link unit displays a list of topics relevant to the content of your site, and when users click on one of these topics, they're brought to a page of Google ads related to that topic. Though you won't receive earnings for clicks on the topics, you'll be paid for user clicks on any of the ads on the resulting page.

See all link unit formats.

Link units are particularly effective for more focused content, where visitors tend to be seeking specific information. Their varied formats are space-efficient, too, so we recommend incorporating link units into new and unusual locations throughout your site. Remember that three link units per page can be placed in addition to the existing three standard AdSense ad units on that page.

Increase competition

• Choose to display both text and image ads
  Image ads compete in the same auction for your ad space that text ads do. So, choosing to display both text and image ads increases the competition for ads to appear on your site, and may help you earn more. Check this Inside AdSense case study to see how displaying both text and image ads helped our publisher.
  Find instructions on how to enable image ads.


• Keep your filter list small
  Filtering decreases the number of ads that can appear, thereby decreasing your potential earnings as well.

Resource 

Google AdSense Certified Partner Program

• Google AdSense Certified Partner Program
• Certified Partners Program requirements

DFP Small Business

DoubleClick for Publishers (DFP) Small Business is a free hosted ad serving solution that helps you manage your growing online advertising business. Include one or more websites, or specific webpages. DFP Small Business has many benefits, such as:

• Its simple interface, workflow and inventory management systems that make it easy to get up and running quickly.


• Its sophisticated feature set that grows and evolves with your business. This includes robust forecasting, reporting and targeting capabilities.


• Its dynamic connection to a large pool of advertisers through Google AdSense and other ad networks.

For more details, please visit DFP Homepage.

Google Webmaster Tools

Our webmaster resources can help answer your crawling and indexing questions, enhance and increase traffic to your site, and connect you with your visitors. Please read "Be webmaster of your domain".

• Review your website from the Google's view to find out the issues.


• Check your links and traffic information.


• Share your website information with search engines.

For more details, please visit the Webmaster Blog and Webmaster Help Forum.

Google Analytics

Google Analytics is a web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features let you see and analyze your traffic data in an entirely new way. Google Analytics helps you design better-performing websites and strengthen your marketing initiatives.

For more details, please visit "Google Analytics hearts AdSense publishers".

Google Maps API

The Google Maps API lets you embed Google Maps in your own web pages with JavaScript. The API provides a number of options for manipulating maps (just like on the Google Maps webpage) and adding content to the map through a variety of services, allowing you to create robust maps applications on your website.
Google also provides AdSense for maps.

SHARE

Milan Tomic

Hi. I’m Designer of Blog Magic. I’m CEO/Founder of ThemeXpose. I’m Creative Art Director, Web Designer, UI/UX Designer, Interaction Designer, Industrial Designer, Web Developer, Business Enthusiast, StartUp Enthusiast, Speaker, Writer and Photographer. Inspired to make things looks better.

• 
• 
• 
• 
•