What is SEO (Search Engine Optimization)?
Search engine optimization is a crucial part of creating a successful presence on the internet.
But what is SEO? It's a bit of science and marketing mingled together! It's the practice of improving where your site appears when people perform searches, and uses techniques that are both "on page (within the pages of the site) and off page (outside the pages of the site) in order to increase the traffic a site receives from the search engines. An example of an on page technique would be adding keywords to your pages, and an example of an off page technique would be exchanging links with another website. We will discuss these techniques in more depth later.
But what is SEO? It's a bit of science and marketing mingled together! It's the practice of improving where your site appears when people perform searches, and uses techniques that are both "on page (within the pages of the site) and off page (outside the pages of the site) in order to increase the traffic a site receives from the search engines. An example of an on page technique would be adding keywords to your pages, and an example of an off page technique would be exchanging links with another website. We will discuss these techniques in more depth later.
It's very important to note with search engine optimization that
pleasing your site visitor and providing a good user experience will
often also lead to good results with the search engine. It is the search
engine's goal to provide the best results to Internet users - make this
your goal as well!
We are passionate about helping you make an impact with your website, and that includes giving you a hand with SEO. Here are some of the benefits that we provide to all our users:
We are passionate about helping you make an impact with your website, and that includes giving you a hand with SEO. Here are some of the benefits that we provide to all our users:
Images are optimized and have dimensions parameters.
Adding Meta description tags to each individual page.
All content is HTML and indexable (as opposed to Flash-based sites or Javascript-initialized content).
Name pages with keywords. When search engines rank your website, they take into account the page name. Having the name of a page match your site’s keywords will give you a boost in the rankings. We give the users the opportunity to take control of their SEO, and name their own pages..
Measuring your SEO success
The most important part of getting started with SEO is being able to
manage your site's performance and see where you can improve. Traffic Builder's dashboard provides an at-a-glance insight into your
keyword and search engine rankings. It also includes an integrated scan
that delves deep into your site, highlighting any problem areas your
site may have..
Why is SEO important?
To better understand what SEO is, you need to understand why it is
important. Any website that needs traffic to survive needs search engine
optimization. There are millions of webpages on the Internet, and it is
the job of the search engines to add those pages to its index, and
whenever a query is performed, to find the best webpages to match that
query.”
“There are many, many factors that search engines take into account when choosing which websites are displayed, and in which order. They look at factors such as site tags, and page content, as well as the amount of links coming into a site, and the of quality these links. Performing various search engine optimization techniques on your site will help it get noticed by the search engines, giving them reasons to send searchers to you.
“There are many, many factors that search engines take into account when choosing which websites are displayed, and in which order. They look at factors such as site tags, and page content, as well as the amount of links coming into a site, and the of quality these links. Performing various search engine optimization techniques on your site will help it get noticed by the search engines, giving them reasons to send searchers to you.
What is a search engine?
Search engines provide internet users with a way to find information in
an organized fashion. A search engine uses special software, called an
algorithm or spider, to go through the entire web and add pages to its
index. These engines are used by millions of people every day, and it is
up to the search engines to provide their users with the best
information possible. When you perform a search, the search engine will
pull the most relevant web pages from their index to show you.
The three major search engines are Google, Yahoo and Bing, although there are various smaller engines.
What is indexing?
What is indexing?
Indexing is an important part of having a presence on the web, but what does it mean to be indexed?
Search engines have extremely large indexes, holding a copy of every webpage they have crawled and chosen to add to their index. The search engine spider crawls through the web following links. When it finds a page to add, it will make a copy of it and add it to its index. Upon completion, the site can be considered as having been "indexed".
The process of being indexed can take anywhere from a few weeks to a few months, and it takes place for all new websites. Your site will only show up in search results after it has been indexed.
To find out whether your site has been indexed, go to Google and search "site: mysite.com" (substituting your website for mysite.com). This will give you a list of your site’s pages that are in the index – if there are no results, the indexing has not happened yet. You can do this same search at Yahoo and MSN.
Search engines have extremely large indexes, holding a copy of every webpage they have crawled and chosen to add to their index. The search engine spider crawls through the web following links. When it finds a page to add, it will make a copy of it and add it to its index. Upon completion, the site can be considered as having been "indexed".
The process of being indexed can take anywhere from a few weeks to a few months, and it takes place for all new websites. Your site will only show up in search results after it has been indexed.
To find out whether your site has been indexed, go to Google and search "site: mysite.com" (substituting your website for mysite.com). This will give you a list of your site’s pages that are in the index – if there are no results, the indexing has not happened yet. You can do this same search at Yahoo and MSN.
What's search engine ranking, and how do search engines rank pages?
Search engine ranking refers to where a website appears in the search engine results.
Each search engine and directory has its own ranking and listing criteria. Generally, search engines use proprietary ranking algorithms to determine the quality and relevance of a web page to decide whether or not to add the page to its index. The exact criteria used are a closely-guarded trade secret. This is to ensure that no one can "hack" the system and engage in unfair SEO practice.
When calculating page rankings, search engines focus on copy, title tags, keyword usage and the amount and relevance of inbound hyperlinks to decide on your search engine ranking.
Each search engine and directory has its own ranking and listing criteria. Generally, search engines use proprietary ranking algorithms to determine the quality and relevance of a web page to decide whether or not to add the page to its index. The exact criteria used are a closely-guarded trade secret. This is to ensure that no one can "hack" the system and engage in unfair SEO practice.
When calculating page rankings, search engines focus on copy, title tags, keyword usage and the amount and relevance of inbound hyperlinks to decide on your search engine ranking.
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